Why Choose Daily Naturals? How Do We Set the Standard of Clean Beauty & Innovation for Australian Hair Care?

Why Choose Daily Naturals? How Do We Set the Standard of Clean Beauty & Innovation for Australian Hair Care?

We understand that finding products that are effective, ethical, and locally produced can be a challenge, as well as catering to all hair types and conditions. That’s where DN stands out! We’re proudly Australian-made and owned, offering a range of high-quality professional hair care products that are clean, cruelty-free, and crafted with care.

We’re your go-to choice for hair care, and here’s why:


Proudly Australian Made and Owned

All of our products are locally made here in South Australia, and at DN we are incredibly proud of our Australian heritage. We align with the quality found in local products, and connect to our Australian landscape through the native ingredients we use.


Clean Hair Care

DN is Cruelty Free, Vegan, and carefully formulated without ingredients customers may be looking to avoid such as sulphates, parabens, mineral oil, phthalates, and more.


Clean Beauty Standards

We have a strong focus on products that perform; they do what they say they do, and they do it well.

For us, Clean Beauty is about creating products that are suitable for everyone, won’t irritate sensitive skin, and are made with the health of our bodies and the environment in mind. Our Clean Beauty Standard means we can be transparent with customers, allowing them to make informed decisions about the ingredients they choose to use.

Daily Naturals products are made from a selection of curated ingredients and are formulated without, or use minimal levels of, ingredients consumers might want to avoid. This includes sulphates, parabens, mineral oil, phthalates, significant amounts of synthetic fragrance, and more. View the full list here.


Attainable High Quality

Whilst DN is made to an incredibly high standard, we have ensured packaging size is appropriate to keep them attainable for the consumer.


Products That Perform

Whilst creating products that are Clean and accessible to all of our customers was important when formulating, above that sits our high standard of product performance. We know the value of a product that does what it says it does, and does it well.



Reliable & Honest Family Business

With over 90 years in the making, and still a family owned business, our parent company, Dresslier & Co (EST. 1930), has become Australia’s leading hair care manufacturer. We are proud to come from a company that is independent, and with such a proud, long standing history.



Our products are a blend of tradition and innovation, providing you with hair care solutions that are both effective and responsible. Experience the DN difference and let your hair reflect the care and dedication we put into every product. Embrace the natural beauty of your hair with Daily Naturals.


Last chance to purchase your hair care favourites with our EOFY sale! Save over 20% off your total order… Ends June 30!!


With Love,

DN Team xx

Back to blog