Daily Naturals is a brand that, above all else, has a strong focus on products that perform; they do what they say they do, and they do it well.

For us, Clean Beauty is about creating products that are suitable for everyone, won’t irritate sensitive skin, and are made with the health of our bodies and the environment in mind. Our Clean Beauty Standard means we can be transparent with customers, to allow them to make informed decisions about the ingredients they choose to use.

Daily Naturals products are made from a selection of curated ingredients, and are formulated without, or use minimal levels of, ingredients consumers might want to avoid; including sulphates, parabens, mineral oil, phthalates, significant amounts of synthetic fragrance, and more (see below for our full list).

Whilst Clean Beauty is a very important part of our brand ethos, so is our high standard of product performance. We’ve worked hard to ensure our Clean formulations haven’t come at the cost of a luxury product experience.

Everyone has different hair with different needs, whether you have an allergy, or are sensitive to certain ingredients, Daily Naturals is the best place to start for effective, Clean Hair Care.


DN Clean Beauty products are formulated without:

Ingredient or Category:

Specific Information or Requirements

Sulfates – SLS + SLES



Formaldehyde-releasing agents


Mineral Oil

Retinyl Palmitate


Coal Tar




Undisclosed synthetic fragrances

Disclosed synthetic fragrances are permitted if they do not include any of the ingredients listed above, and the synthetic fragrance/s is present at less than 1% of the total formula.


Ethyl Acrylate, Ethyl Methacrylate, Methyl Methacrylate, Butyl Methacrylate, Hydroxypropyl Methacrylate, Tetrahydrofurfuryl Methacrylate, Trimethylolpropane Trimethacrylate

Aluminum Salts

Animal Oils/Musks/Fats

Benzophenone + Related Compounds



Carbon Black

Lead/Lead Acetate

Methyl Cellosolve + Methoxyethanol

Methylchloroisothiazolinone & Methylisothiazolinone


Mercury + Mercury Compounds (Thimerisol)

Insoluble Plastic Microbeads





Butylated Hydroxyanisole (BHA)

Butylated Hydroxytoluene (BHT) that is 0.1% or more of total formula

Ethanolamines DEA/TEA/MEA/ETA


As defined by the European Commission (

Petrolatum and Paraffin


Must be 1% or less of the total formulation

Polyacrylamide & Acrylamide


Bromostyrene, Deastyrene/Acrylates/Dvbcopolymer, Sodium Styrene/Divinylbenzene, Copolymer, Styrene Oxide, Styrene

1,4 Dioxane

Animal derivatives