We are youthful, informed and fiercely independent. Proudly Australian made and owned, driven by family and history.

At DAILY NATURALS we are deeply passionate about creating the highest quality, clean yet attainable hair care and beauty products. Products that are void of extras, additives or unnecessary stuff.

Our products are real, they are good, they are for real people.

Real Hair Care For Real People



Proudly Australian Made and Owned

All of our products are locally made here in South Australia, and at DN we are incredibly proud of our Australian heritage. We align with the quality found in local products, and connect to our Australian landscape through the native ingredients we use.

Clean Hair Care

DN is Cruelty Free, Vegan, and carefully formulated without ingredients customers may be looking to avoid such as sulphates, parabens, mineral oil, phthalates, and more.

Attainable High Quality

Whilst DN is made to an incredibly high standard, we have ensured packaging size is appropriate to keep them attainable for the consumer.

Products That Perform

Whilst creating products that are Clean and accessible to all of our customers was important when formulating, above that sits our high standard of product performance. We know the value of a product that does what it says it does, and does it well.

Reliable & Honest Family Business

With over 90 years in the making, and still a family owned business, our parent company, Dresslier (EST 1930), has become Australia's leading hair care manufacturer. We are proud to come from a company that is independent, and with such a proud, long standing history